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| About NorthPole |
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| OVERVIEW |
| NEWS & EVENTS |
| CUSTOMERS |
| CORPORATE CULTURE |
| EXECUTIVE LEADERSHIP |
| EMPLOYEES & CAREERS |
| COMPANY AWARDS |
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WHO IS NORTHPOLE - OUR HISTORY AND OUR GOALS
Established in 1979 in Seoul, Korea, the Jinwoong Company began as a tent manufacturer with innovative new designs, setting them apart from other manufacturers. Building upon continued innovation, Jinwoong continued to grow, establishing a sales and marketing office in California in 1986. Plants were established in Xiamen, China, in 1988, as the work force grew to over 2000 employees.
In 1999 Jinwoong officially change its name to NorthPole with the desire of being a recognized manufacturer of top quality outdoor items reaching to the top of the world. Product lines had expanded from a wide range of tents to now include sleeping bags and air mattresses, followed by seating products and other outdoor living furniture and accessories.
Today, NorthPole operates out of all new manufacturing facilities located in Xiamen, China, one hour northeast of Hong Kong by air. These facilities include a state of the art testing and quality assurance laboratory, extensive R & D department and fully equipped art department for packaging and collateral materials. The NorthPole textile facility completes the dyeing and finishing of over 60 million yards of materials annually.
NorthPole's dedicated Sales Force and Consumer Services staff support sales in the US and Canada, with additional services supporting sales in Europe, Japan, Australia and South Africa. NorthPole is the recipient of many awards over the years for noted retailers who have recognized the company's professionalism and performance on a continuing basis.
INNOVATION, MAREKTING/R&D, QUALITY/VALUE, D2 / S2 , and PEOPLE - The Cornerstones of NorthPole
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Innovation Is A Key Component of Every NorthPole Product
"From day one, our vision has been to provide consumers with innovative products that make their mobile lifestyles more comfortable and convenient"
For nearly 30 years, NorthPole has succeeded by developing Innovative products, supported by exceptional global manufacturing, consumer focused marketing and Best-In-Class customer service. Our business model is centered on 8 core competencies spanning the entire supply chain. Together these allow us to react quickly to changing markets, and deliver in-demand products at the right time.
Every new product we create is driven by our customers' needs and, just as important, the desires of their shoppers. Our vertically integrated approach to manufacturing allows us to deliver those products on time, to the right location and with an award winning level of QUALITY. This approach is how we maintain our status a premier, innovative industry leader.
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Research Guides Our Relentless Pursuit of Innovation
"NorthPole's visionary research and development enable us to deliver high-quality, in-demand products, with the industry's fastest time to market"
Global Management: R&D
NorthPole has joined forces with industry leading designers to develop our innovative products. We have a global R&D and Design teams, located in North America and Asia., allowing us a first person view of the Global Marketplace. As a multi-national Company, we can provide diverse products that meet a variety of customer needs, especially Innovation and Value.
Market Research
NorthPole consistently delivers the right product because we're focused on consumer needs. We conduct on-going market research that helps us get inside the minds of consumers. We understand what they want, and what fads and trends they are riding. This Market Driven approach means we create products with built-in demand, resulting in better sell-through and higher profit potential for our customers. We work with a variety of research tools including
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focus groups |
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attitude and usage studies |
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in-pack questionnaires |
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interviews |
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trend analyses |
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consumer tracking |
Marketing
Unlike many other manufacturers, NorthPole supports customers as Strategic Partners, even after we have delivered the product to the shelf. We help drive store traffic with Category Management and Merchandising programs that are Customer specific. Our efforts continually produce faster turns, increased profits and higher customer satisfaction. Some of our merchandising programs include
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Plan-o-Gram design |
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Point of Purchase Materials |
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Custom Private Label packaging, design and displays |
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High Quality / High Value
"NorthPole has brought a world of quality and value into the everyday lives of consumers. Our products make family lifestyles more relaxing, fun, affordable and mobile."
Vertical Integration
NorthPole is the only company with a complete, vertically integrated approach to product development. We perform everything from product design, selecting raw materials and fabric, weaving, to assembly and distribution, in Company owned facilities. Our unprecedented level of control over the manufacturing process allows NorthPole experts to monitor every stage, right up until the product is delivered. This results in consistently high quality, competitive pricing and on-time delivery. In addition, NorthPole is dedicated to delivering the best priced, highest quality products to its customers. Our Global Sourcing experts maintain close contacts with suppliers
Quality Control
NorthPole commitment to quality borders on the obsessive. Who else would take the time to set up EVERY tent that comes off the production line to ensure quality - NO ONE! Our vertical integration has enabled us to become an industry leader in Quality Control and Quality Assurance. As a result, you can trust us to produce enduring products that achieve high levels of customer satisfaction. NorthPole has been certified for meeting rigid worldwide standards in manufacturing quality and environmental controls:
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ISO 9001 Certification |
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Product defects less than 1/5th of industry norms |
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NorthPole Quality Management Systems |
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Development & Delivery / Speed & Service
"NorthPole's global presence means we can give customers all over the world, localized service. Our global structure also helps us deliver higher quality prducts to market faster than everyone else."
Quick Response R&D
NorthPole R&D and Manufacturing work together to deliver product in the shortest tome-to-market of any manufacturer in the industry. This gives us a strategic advantage because we can deliver trend-setting and market-leading products faster. Our short delivery times, gives our Customers a leading advantage.
Distribution Management
NorthPole is a World-Class, Just In Time manufacturer. Our service gives customers a higher return on investment by reducing inventory costs and increasing sales. In addition, a globalized link to SAP has guaranteed global, accurate and real time data. NorthPole delivers:
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Customized Order Status Control |
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Ontime Shipping and Flexible Shipping Locations |
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Inventory Control and Management |
Customer Focused Service
Dedicated client service teams provide direct, thorough communications with both customers and consumers throughout the product development and shipping process. NorthPole keep lines of communication open with:
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Dedicated toll-free 800 numbers for full service and quick response |
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Direct consumer follow-up/contact after service |
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Local offices worldwide to provide around the clock service |
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People
We Have Built Our Business On The Mutual Trust Of Our People
NorthPole has achieved its leadership position because of our global talent base, with a Can-Do spirit towards the many industries we support. The cultural diversity of our team and global locations of our offices allow NorthPole to approach problems with varied perspectives. This leads to greater innovation and higher quality, both in products and process. The end result is that you can trust NorthPole to deliver the RIGHT PRODUCT at the RIGHT TIME at the RIGHT PRICE - Anywhere in the world!
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